Sr. Brand Manager - Innovation
Job Description
Plan & deliver business objectives for the brand(s) (5-6) assigned.
Design processes and measures to enable building detailed consumer understanding and strong consumer insights·
Lead and generate consumer insights, to enable brand extensions and/or NPD
Create new insightful communication(s) and manage overall communication process on his/her brand in conjunction with the creative agency
Lead, co-ordinate and secure buy-ins from all relevant stakeholders including agencies and deliver brand(s) objectives·
The position would need to work closely with Business Development and R&D team.
Desired Profile
Candidate should be fuill time MBA from good college.
Added exp in brand strategies, product launches or work exp as account planning from Advt or PR agencies are prefereable.
Should have atleast 3 yrs of brand mgt exp post MBA.
Should be from FMCG or OTC background only.
Experience 4 - 7 Years
Industry Type Pharma/ Biotech/Clinical Research
Functional Area Marketing, Advertising, MR, PR
Education UG - Any Graduate - Any Specialization
PG - MBA/PGDM - Marketing
Location Mumbai
Keywords New Product Development, NPD, Innovation, consumer insights, account planning, brand strategies ,product launches
Contact meenakshi.bhosle@piramal.com
Job Description
Plan & deliver business objectives for the brand(s) (5-6) assigned.
Design processes and measures to enable building detailed consumer understanding and strong consumer insights·
Lead and generate consumer insights, to enable brand extensions and/or NPD
Create new insightful communication(s) and manage overall communication process on his/her brand in conjunction with the creative agency
Lead, co-ordinate and secure buy-ins from all relevant stakeholders including agencies and deliver brand(s) objectives·
The position would need to work closely with Business Development and R&D team.
Desired Profile
Candidate should be fuill time MBA from good college.
Added exp in brand strategies, product launches or work exp as account planning from Advt or PR agencies are prefereable.
Should have atleast 3 yrs of brand mgt exp post MBA.
Should be from FMCG or OTC background only.
Experience 4 - 7 Years
Industry Type Pharma/ Biotech/Clinical Research
Functional Area Marketing, Advertising, MR, PR
Education UG - Any Graduate - Any Specialization
PG - MBA/PGDM - Marketing
Location Mumbai
Keywords New Product Development, NPD, Innovation, consumer insights, account planning, brand strategies ,product launches
Contact meenakshi.bhosle@piramal.com